GiftCraftly

Privacy Policy

This Privacy Policy explains how GiftCraftly ("we", "us", "our") collects, uses, and protects your personal information when you visit giftcraftly.com, place an order, or communicate with us (together, the "Services"). We keep this simple on purpose: we collect what we need to make and deliver your gift, we protect what you trust us with — especially your photos and personal messages — and we never sell your personal information.

The short version: we use your details to make and ship your order, your uploaded photos and text only ever go to the print partner producing your piece, marketing emails are always optional, and you can ask us to access or delete your data at any time at privacy@giftcraftly.com.

1. Information We Collect

Information you give us

  • Contact & order details — your name, email address, phone number, billing and shipping address, and records of what you purchase.
  • Personalization content — the text, names, dates, locations, song choices, and photos you upload to create your gift. This may include information about other people (for example, a family member's name or photo) — please make sure you have their permission before uploading.
  • Communications — emails, chat messages, and anything you send our support team.

Information collected automatically

  • Device & usage data — IP address, browser type, pages viewed, and how you interact with the site, collected through cookies and similar technologies (see Section 5).

Information from third parties

  • Payment confirmation — our payment processors confirm that your payment succeeded; we never see or store your full card number.

2. How We Use Your Information

  • To make and deliver your order — producing your personalized item, generating your preview, arranging printing and shipping, and sending order and delivery updates.
  • To support you — answering questions, resolving issues, and handling replacements under our replacement-first guarantee.
  • To improve the store — understanding which pages and products work well, fixing errors, and keeping the site secure and fraud-free.
  • To send marketing you asked for — if you join our email list, we send occasional emails (like our free seasonal gift tags). Every email includes an unsubscribe link, and unsubscribing never affects your orders.
  • To meet legal obligations — tax, accounting, and responding to lawful requests.

3. Your Photos and Personalization Content

This deserves its own section, because it's the most personal thing you share with us.

  • Your uploaded photos, names, dates, and messages are used only to produce your order and show you your preview. They are never used in our marketing, never shown to other customers, and never added to any advertising or AI training dataset.
  • Personalization content is shared only with the print partner physically producing your item, and only to the extent needed to make it. Our partners are contractually required to use it for your order and nothing else.
  • We understand some content is especially sensitive — memorial photos, children's names, remembrance dates. Our team members only view this content when needed to produce your order or help you with it.
  • Personalization files are deleted from our production systems within [90] days of your order being delivered, kept in that window only so we can quickly remake your item if a replacement is needed.
  • Before uploading photos that include other people, please make sure you have their consent. Please do not upload photos of other people's children without their parent or guardian's permission.

4. Who We Share Information With

We share personal information only with service providers who help us run the store, and only what they need:

Provider type What they receive & why
Print & fulfillment partners (US & UK) Your name, shipping address, and personalization content — to produce and dispatch your order.
Ecommerce platform (Shopify) Hosts our store and processes orders; see Shopify's privacy policy.
Payment processors Process your payment securely; we never store your full card details.
Shipping carriers Your name, address, and contact details — to deliver your order and send tracking updates.
Email service provider Your email address — to send order notifications and, if you opted in, our newsletter.
Analytics providers Usage data — to understand how the site is used and improve it.

We may also disclose information if required by law, to protect our rights or customers, or as part of a business transfer. We do not sell your personal information, and we never have.

5. Cookies

We use cookies and similar technologies to keep your cart working, remember your preferences, understand site traffic, and measure our marketing. They fall into four groups: strictly necessary (the site can't work without these), functional (remembering your choices), analytics (how the site is used), and advertising (measuring and improving our ads). You can control cookies through your browser settings; blocking necessary cookies may prevent checkout from working.

6. Data Retention

We keep order records for as long as we're legally required to for tax and accounting purposes. Personalization files follow the shorter timeline in Section 3. Marketing data is kept until you unsubscribe. When data is no longer needed, we delete or anonymize it.

7. Your Rights

Depending on where you live (including under UK/EU GDPR and US state privacy laws such as the CCPA), you have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your information (including your uploaded photos, at any time)
  • Object to or restrict certain processing
  • Receive a copy of your data in a portable format
  • Withdraw consent at any time — for example, unsubscribing from marketing

To exercise any of these, email privacy@giftcraftly.com. We'll verify your identity (usually by confirming your order email) and respond within the timeframe required by your local law. We will never treat you differently for exercising your privacy rights.

8. Children

Our store is intended for adults. We do not knowingly collect personal information from children. Gifts for children — a baptism print, a child's name on a keepsake — are purchased and personalized by adults; that information is used only to produce the order, as described in Section 3.

9. International Transfers

We operate internationally: orders are printed in the US and UK, and our service providers may process data in other countries. Where personal data is transferred across borders, we rely on appropriate safeguards permitted under applicable law, such as standard contractual clauses.

10. Security

Our store runs on Shopify's PCI-compliant infrastructure with encryption in transit. We limit who can access your information and require the same of our partners. No system is perfectly secure, so if you believe your data has been compromised, contact us immediately.

11. Changes to This Policy

If we change how we handle your data, we'll update this page and revise the "Last updated" date. Meaningful changes will be flagged clearly — we won't bury them.

Questions about your privacy?

We answer these ourselves, usually within 2 business days.

privacy@giftcraftly.com

[Legal entity name] · [Registered address]